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Small Business from Scratch

Online Course

Our three-part Small Business Course is jam packed with education, information and inspiration for starting, growing, branding and building a successful small business... because YOU CAN DO IT!

The eCourse offers three modules:

1) Small Business from Scratch

2) Social Media from Scratch

3) Selling and Shipping Products & Perishables

*Plus membership in our private small business online community included in any course package

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You Can Do It.

"“I’m passionate about small business and I love to share my passion and knowledge with others. I’ve been starting small businesses my whole life, in many different arenas from restaurants to service businesses to our ranch today.

There are so many tools out there to start a successful business from scratch yourself, without having to hire out. I’m thrilled to share my knowledge and tools to help you grow your business by leaps and bounds.

Because I know - “You Can Do It!”

— Mary Heffernan


The Course

Small Business from Scratch

I get asked often how to successfully start a business on a shoestring and make it work, how to build a business from scratch and how to balance everything. There is no short answer. It’s a lot of work - but with the right direction you can go into it confidently, one step at a time and make it happen.

In this course, I offer guidance and advice on how to actually make a living by starting and running a small business from scratch - without requiring a lot of outside professionals. With a strong foundation and doing things right from the start, and by learning the tools to do these things yourself… YOU CAN DO IT!


small business by the Lesson

Chapter 1 : Mary’s Story

Chapter 2 : Your Story

Chapter 3 : Finding Your Niche

Chapter 4 : Price Point & Need

Chapter 5 : Formation

Chapter 6 : Insurance

Chapter 7 : A Name

Chapter 8 : A Plan

Chapter 9 : Start Small

Chapter 10 : Funding

Chapter 11 : Website

Chapter 12 : Selling

Chapter 13 : Subscribers

Chapter 14 : Sales Tax

Chapter 15 : Just Do It

Chapter 16 : Pop Ups

Chapter 17 : Employees

Chapter 18 : Fulfillment

Chapter 19 : Shipping

Chapter 20 : Swag

Chapter 21 : Printing

Chapter 22 : Branding

Chapter 23 : Accounting

Chapter 24 : Certifications

Chapter 25 : Pricing

Chapter 26 : Customer Service

Chapter 27 : Believe in Your Product

Chapter 23 : You Can Do It

*order and chapters subject to change as we finalize written coursework


Social Media from Scratch

Social Media is one of the most powerful tools to build your small business - and it won't cost you anything more than your time and commitment. It’s powerful and effective if you know how to share your content creatively and use the algorithm in your favor.

There are a lot of different platforms out there, but this course focuses mainly on using Instagram - a powerful platform to share your story and sell your product or service to grow your business.  Instagram is the number one social channel right now for selling a product or service.

This course includes everything from getting your business account started, how to grow, tools to help your content, what to post, what to avoid and how to use this platform to grow your business and create income.


social media by the Lesson

Chapter 1 : Tell Your Story

Chapter 2 : Commitment

Chapter 3 : How to Grow

Chapter 4 : Your Profile

Chapter 5 : Gear & Apps

Chapter 6 : Hashtags

Chapter 7 : Cross Posting

Chapter 8 : Know Your Audience

Chapter 9 : IG Stories

Chapter 10 : IG Live

Chapter 11 : IG TV

Chapter 12 : Highlights

Chapter 13 : What To Post

Chapter 14 : Timing

Chapter 15 : How To Push When You Need To

Chapter 16 : Algorithms

Chapter 17 : Engagement

Chapter 18 : Content

Chapter 19 : Logistics

Chapter 20 : Replying

Chapter 21 : Influencer Marketing

Chapter 22 : Avoiding Post Ghosting

Chapter 23 : Content Triggers

Chapter 24 : Converting Followers to Customers

Chapter 25 : Sales Funnels & Channels

*order and chapters subject to change as we finalize written coursework


Selling & Shipping Products

*(including perishables)

Shipping opens up unlimited avenues to sell your product- it is not easy, but it can be done. I have spent the last five years researching and testing the best products, insulation, packaging, shipping services, third party automations and carrier relationships and finally I am confident shipping perishables (the most difficult kind of product to ship!) from our small ranch to customers all over the country efficiently and affordably.

In this course, I share all of these tips, tricks, sources and relationships with you to shortcut the process and have you shipping in no time! It’s not easy to navigate but with these tools… YOU CAN DO IT.


sELLING & SHIPPING by the Lesson

Chapter 1 : The Pros and Cons of Shipping

Chapter 2 : Why Your Location Matters

Chapter 3 : Free Shipping vs Small Businesses

Chapter 4 : Getting Started

Chapter 5 : Branding Opportunities in Shipping

Chapter 6 : Packaging Options and Where to Source

Chapter 7 : Insulation and Interior Packing Material

Chapter 8 : Temperature Sensitive - Fresh

Chapter 9 : Temperature Sensitive - Frozen

Chapter 10 : Dry Ice vs Gel Packs

Chapter 11 : Taping and Air Flow

Chapter 12 : Systems and Assembly Lines

Chapter 13 : Fulfillment Strategy

Chapter 14 : Packaging Strategy

Chapter 15 : Third Party Automation

Chapter 16 : Shipping Labels & Printer Options

Chapter 17 : Packing Slips & A Double Check System

Chapter 18 : UPS

Chapter 19 : FedEx

Chapter 20 : USPS

Chapter 21 : Other Carriers

Chapter 22 : Our Shipping Rates Secret!

Chapter 23 : Shipping Perishables

Chapter 24 : Tracking Your Shipments

Chapter 25 : Customer Service Strategy

Chapter 26 : Recovery Options for Lost Packages

Chapter 27 : The Open-the-Box WOW FACTOR

Chapter 28 : Return A Box (re-use/recycle) Options

Chapter 29 : Following Up on Shipments

Chapter 30 : Conclusion

TOOLBOX: Rate calculators, Shipping Rates Club, Automation & Vendor Connections

*order and chapters subject to change as we finalize written coursework