Small Business from Scratch
Our three-part Small Business Course is jam packed with education, information and inspiration for starting, growing, branding and building a successful small business... because YOU CAN DO IT!
The eCourse offers three modules:
1) Small Business from Scratch
2) Social Media from Scratch
3) Selling and Shipping Products & Perishables
*Plus membership in our private M5 Entrepreneurs small business community included in any course package!
Small Business from Scratch
After 20 years of starting profitable small businesses we have gathered all of the most valuable information, guidance and advice on how to actually make a living by starting and running a small business from scratch - without requiring a lot of outside professionals. With a strong foundation and doing things right from the start, and by learning the tools to do these things yourself we believe that YOU can do it too. This course is a roadmap to lean on anytime you need strategy or guidance in growing your small business, it’s self paced and you’ll have unlimited access to all of the content and material.
small business by the Lesson
Chapter 1 : Mary’s Story
Chapter 2 : Your Story
Chapter 3 : Finding Your Niche
Chapter 4 : Price Point & Need
Chapter 5 : Formation
Chapter 6 : Insurance
Chapter 7 : A Name
Chapter 8 : A Plan
Chapter 9 : Start Small
Chapter 10 : Funding
Chapter 11 : Website
Chapter 12 : Selling
Chapter 13 : Subscribers
Chapter 14 : Sales Tax
Chapter 15 : Just Do It
Chapter 16 : Pop Ups
Chapter 17 : Employees
Chapter 18 : Fulfillment
Chapter 19 : Shipping
Chapter 20 : Swag
Chapter 21 : Printing
Chapter 22 : Branding
Social Media from Scratch
Social Media is one of the most powerful tools to build your small business - and it won't cost you anything more than your time and commitment. It’s powerful and effective if you know how to share your content creatively and use the algorithm in your favor.
There are a lot of different platforms out there, but this course focuses mainly on using Instagram - a powerful platform to share your story and sell your product or service to grow your business. Instagram is the number one social channel right now for selling a product or service.
This course includes everything from getting your business account started, how to grow, tools to help your content, what to post, what to avoid and how to use this platform to grow your business and create income.
Social Media Course ~ by the Lesson
Chapter 1 : Tell Your Story - by SHOWING Your Story
Chapter 2 : Commitment for Success
Chapter 3 : How to Grow your Audience Authentically
Chapter 4 : Your Profile Components and How to Make the Most of Them
nuts and bolts
Chapter 5 : Gear & Apps to Make Your Content Pack a Punch
Chapter 6 : Hashtags and How to Use Them or Organize Content and Grow
Chapter 7 : Cross Posting - How to Make Your Life Easier!
Chapter 8 : Know Your Audience and What to Provide
Chapter 9 : Posting with a Purpose
Chapter 10 : Reap the Rewards to Monetize
Chapter 11 : Instagram Stories - The Best Tool to Monetize!
Chapter 12 : Go LIVE - Connect with your Audience
Chapter 13 : IGTV - Instagram's Secret New Tool
Chapter 14 : Highlights - Organizing for New Followers
Chapter 15 : What To Post - A Formula for Your Feed
Chapter 16 : Timing - When You'll Find the Most Success
Chapter 17 : How To Push When You Need To for a SALE
Chapter 18 : Algorithms and How to Make Them Work For You
content and engagement
Chapter 19 : Understanding Engagement & Stats
Chapter 20 : Content Ideas & What Not To Do
Chapter 21 : Logistics for Post Performance
Chapter 22 : Replying and Messaging Shortcuts
Chapter 23 : Influencer Marketing & Relationships
Chapter 24 : Media Kits & Pitching Your Story
Chapter 25 : Conclusion
*Social Media glossary
*guide to instagram insights
Selling & Shipping Products
Shipping opens up unlimited avenues to sell your product- it is not easy, but it can be done. I have spent the last five years researching and testing the best products, insulation, packaging, shipping services, third party automations and carrier relationships and finally I am confident shipping perishables (the most difficult kind of product to ship!) from our small ranch to customers all over the country efficiently and affordably.
In this course, I share all of these tips, tricks, sources and relationships with you to shortcut the process and have you shipping in no time! It’s not easy to navigate but with these tools… YOU CAN DO IT.
sELLING & SHIPPING by the Lesson
Chapter 1 : eCommerce
Chapter 2 : eCommerce Platforms
Chapter 3 : eCommerce Site Design
Chapter 4 : Search Engine Optimization / Website Inner Workings
Chapter 5 : Pricing Your Product
Chapter 6 : Supplementary Products and Gear
Chapter 7 : Free Shipping versus Shipping Charges in Small Business
Chapter 8 : Creating a Return Customer Opportunity
Chapter 9 : What to Consider When Shipping
Chapter 10 : Getting Organized
Chapter 11 : Know What You Are Shipping
Chapter 12 : Packaging Options and Where to Source
Chapter 13 : Branding Opportunities in Shipping
Chapter 14 : Shipping PERISHABLES (*plus opportunities for group discounts on materials and ship rates!)
Chapter 15 : Labels and Printer Options
Chapter 16 : Shipping Carriers
Chapter 17 : UPS
Chapter 18 : FedEx
Chapter 19 : USPS
Chapter 20 : Other Carriers
Chapter 21 : Third Party Automation
Chapter 22 : Fulfillment Strategy
Chapter 23 : Packing Slips
Chapter 24 : Packing Strategy
Chapter 25 : Systems and Assembly Lines
Chapter 26 : Tracking Your Shipments
Chapter 27 : Recovery Options for Lost Packages
Chapter 28 : Return A Box Program Options
Chapter 29 : Customer Service Strategy
Chapter 30 : Following Up
TOOLBOX: Rate calculators, Shipping Rates Club, Automation & Vendor Connections
You Can Do It.
"“I’m passionate about small business and I love to share my passion and knowledge with others. I’ve been starting small businesses my whole life, in many different arenas from restaurants to service businesses to our ranch today.
There are so many tools out there to start a successful business from scratch yourself, without having to hire out. I’m thrilled to share my knowledge and tools to help you grow your business by leaps and bounds.
Because I know - “You Can Do It!”
— Mary Heffernan